The Cornerstone of Marketing

‘Tis The Season

Yet another year is coming to a close. Where does the time go? These last two years have been nothing short of challenging to say the least. Everyone has had to think outside of the box, just to stay in business, others are struggling to find employees just to stay in business. I don’t know about you, but it makes it difficult to stay positive and focused on what needs to be done.

Fall Brings About Change

It is officially fall.  What does fall generally represent?  It represents change.  Shedding the old preparing for a time of rest and then the rebirth or new beginning.  The same goes for marketing, it’s good to take this time and step back and look at what you have  been doing and seeing what you can shed and what new things you can start thinking about doing.  

Fall is Around the Corner

It is Labor Day weekend and that means the unofficial end to summer; however, we all know summer doesn’t officially end until September 23, when autumn begins. The approach of autumn inevitably means change is on its way. The leaves on the trees begin to change, the days and nights get cooler (if you don’t live in the desert) and shorter.

Does Your Business Need Some Spring Cleaning?

As we are at the height of the spring season and at the beginning the of the downward slide towards summer, I thought spring cleaning would be a good topic to discuss.  Here in the Southwestern United States, we love spring.  It’s why most of us moved here.  We dread the summer because that means […]

What Really Is The Difference

As the owner of On The Level Marketing, I don’t necessarily have a difficult time explaining to people what I do, but when you are giving your “elevator” speech or 30-second snippet about what you do, you can’t really get into everything.  So I use the word marketing to keep it short.  However, that word […]

2019…Own It!

As we enter 2019 and watch 2018 pass by through our rearview mirror it is a good time to sit back and reflect on the year. With the beginning of each new year, we start off on a new. A reinvigorated spirit. We think about what we need to do better in our business. What we need to do more of, less of, differently, and keep the same. Just like in our personal lives we set new year resolutions to get healthy, exercise, quit a bad habit, etc.

Time for Giving Thanks

Once again, we are approaching the Holiday Season.  I swear, it comes faster with each passing year.  It is interesting; when you are young, time seems to stand still.  You are always waiting for that next big milestone: starting school, becoming a Teenager, starting high school, summer breaks, getting your drivers license, graduating from high school, starting college and finally graduating from College. 

More Than One Opinion is too Many

Last month’s blog I asked the question: What if we had no labels?  I discussed how in life, business, and everything is based on a labels.  Because of labels, it causes division and separation instead of inclusion.  For business, it creates an advantage for some and disadvantage for others.

What if…We Had No Labels?

Last month I started this series of What If…? In last month’s blog, I talked about what if you are in an active shooter situation. In that blog, I talked about how businesses need to have more than just a marketing plan, but an emergency plan. It d