The Cornerstone of Marketing

Paid Sponsor…Helpful or Harmful?

We have all seen them, right? We still hear it with radio personalities. TV commercials still use this style, to an extent. They were called infomercials and they were a big deal, years ago. Today you cannot be on any social media platform without seeing someone stating they are an influencer, a paid sponsor, or are using their platform as a paid sponsor of a particular product. Then of course those who advertise their business incessantly. You know the one. You see their ads about every 5-10 posts as you scroll through your feed.

What Has Happened to Customer Service?

Customer service seems to have disappeared. In addition to customer service, people have just become downright rude. Customer service and peoples temperament have been eroding for many years, but it seems COVID has brought out the worst in people.

My Business is to Small for Branding

I recently read an article that talked about how branding is not a logo, product, or promise, but it is a gut feeling a customer has about a service or product. The article went on to say how branding is more the result of a logo, marketing, social media, images, videos, hashtags, speaking events, conferences, and billboards. Further, the article stated that brands do not want you to think about the product, but the emotion and value. 

EMAIL MARKETING…IS IT EFFECTIVE?

Remember when AOL first came out, back in the mid-1990s. There was probably no voice or phrase more recognizable, more powerful than “You’ve Got Mail.” It even made it into a blockbuster movie. I remember back then email was so new. “They” predicted the end of the US Postal Service, as email caught on. I remember getting so excited to get an email or to be able to send an email. It was so convenient and quicker than writing and sending a letter.  

‘Tis The Season

Yet another year is coming to a close. Where does the time go? These last two years have been nothing short of challenging to say the least. Everyone has had to think outside of the box, just to stay in business, others are struggling to find employees just to stay in business. I don’t know about you, but it makes it difficult to stay positive and focused on what needs to be done.

Fall Brings About Change

It is officially fall.  What does fall generally represent?  It represents change.  Shedding the old preparing for a time of rest and then the rebirth or new beginning.  The same goes for marketing, it’s good to take this time and step back and look at what you have  been doing and seeing what you can shed and what new things you can start thinking about doing.  

Fall is Around the Corner

It is Labor Day weekend and that means the unofficial end to summer; however, we all know summer doesn’t officially end until September 23, when autumn begins. The approach of autumn inevitably means change is on its way. The leaves on the trees begin to change, the days and nights get cooler (if you don’t live in the desert) and shorter.

Does Your Business Need Some Spring Cleaning?

As we are at the height of the spring season and at the beginning the of the downward slide towards summer, I thought spring cleaning would be a good topic to discuss.  Here in the Southwestern United States, we love spring.  It’s why most of us moved here.  We dread the summer because that means […]

What Really Is The Difference

As the owner of On The Level Marketing, I don’t necessarily have a difficult time explaining to people what I do, but when you are giving your “elevator” speech or 30-second snippet about what you do, you can’t really get into everything.  So I use the word marketing to keep it short.  However, that word […]

2019…Own It!

As we enter 2019 and watch 2018 pass by through our rearview mirror it is a good time to sit back and reflect on the year. With the beginning of each new year, we start off on a new. A reinvigorated spirit. We think about what we need to do better in our business. What we need to do more of, less of, differently, and keep the same. Just like in our personal lives we set new year resolutions to get healthy, exercise, quit a bad habit, etc.