Wow! We are already through the first month of 2017. Time just does not slow down does it? If you are reading this you know that February 14th is quickly approaching us…Valentine’s Day. What does that have to do with a Marketing Blog you ask? Well, Valentine’s Day is a huge marketing “holiday,” especially for Hallmark, candy makers and florists.
As 2016 comes to a close, I wanted to wish everyone Happy Holidays and a Happy New Year. It’s been an exciting year for On The Level Marketing & Consulting, LLC. We have had the opportunity to do many different things. We have been challenged and have risen to those challenges.
We have just gone through one of the worst Presidential Elections that I can remember in my lifetime. It does not matter who you voted for, what matters now is moving forward and giving thanks that we live in a country where we can voice our differences freely.
It is if you own a business. Nike, Coca Cola, Starbucks, Mc Donald’s, Target, Ford, all have a particular image and have built a lasting Brand. So much so that just saying their tag line (i.e. Just Do It!, Expect More, Payless, Built Ford Tough etc.) you instantly know what product or company it is. Even their logos are instantly recognizable. A brand is what a business builds itself around and it’s what they stand for.
In my last blog, I discussed websites that are difficult to navigate, or make you hunt forever to get to what you are looking for. In this blog, I will discuss the importance of your website being pleasing to the eye.
When starting my business and developing my website, one of the hardest decisions was whether I should have packages, or an hourly rate or both. It seemed, at first, that the best way to go was to have packages along with an hourly rate. You see, in my business I want to be transparent.
If you have a business you most likely have a business card. It’s your calling card, so to speak. Something you leave behind for someone to remember you and more importantly your business by.
What lies in the road, ahead?
In my first blog, I talked about how a business that displays a message might think they are conveying one meaning, but their customers may interpret the message a completely different way.