The Cornerstone of Marketing

Last month I started my Life Lesson series on how to correlate doing what I have learned in life and where I can see it being applied in my own business as well as in others. So, lesson #1 was Be True to Yourself and to Your Business. In other words, when you created your business you had a plan for it, a look, a feel, etc. Don’t compromise that, unless you want to and for the reasons you want to change.

I know I have been away for a month, I needed to decide what I wanted to do with my Blog. I want it to have information that pertains to Marketing, but also I want to share lesson’s I have learned in life and then apply them to a businesses marketing plan. So…here is my first stab at it.

If you live in the Southwest United States, Arizona specifically, or have visited during the summer months, then you know about our Monsoons. They build and build all day long and sometimes nothing happens, but most times we get a huge dust storm, high winds, and rain if we are lucky.

I can’t believe we are half way through the year already. I never believed my grandparents when they said “don’t wish your life away it goes by fast.” It wasn’t until I had a child that I realized time does fly by and the older you get the faster it goes.

Last months Blog “April Shower’s to Water Your Marketing Garden” talked about gearing up for the kick off to the summer holiday’s looking at, or creating, a marketing budget for the new fiscal year. How did you do? Did you come up with a summer marketing campaign? Did you create a marketing budget for Fiscal Year 2017-2018?

Remember when you where in school, maybe more so in other parts of the country than in the Desert Southwest, the saying April Shower’s Bring May Flowers? Well in the Desert Southwest, we don’t have many April Shower’s, but it is still a good modifier for this months Blog.

If you are a sports fan, particularly a basketball fan, then you are excited for March and the madness to ensue. It’s an exciting time for the high schools and colleges to whittle down to the best high school/college teams in their respective states and then the best college team in the Nation, which will be held right here in Phoenix Arizona.

Wow! We are already through the first month of 2017. Time just does not slow down does it? If you are reading this you know that February 14th is quickly approaching us…Valentine’s Day. What does that have to do with a Marketing Blog you ask? Well, Valentine’s Day is a huge marketing “holiday,” especially for Hallmark, candy makers and florists.

As 2016 comes to a close, I wanted to wish everyone Happy Holidays and a Happy New Year. It’s been an exciting year for On The Level Marketing & Consulting, LLC. We have had the opportunity to do many different things. We have been challenged and have risen to those challenges.