The Cornerstone of Marketing

We have just gone through one of the worst Presidential Elections that I can remember in my lifetime. It does not matter who you voted for, what matters now is moving forward and giving thanks that we live in a country where we can voice our differences freely.

It is if you own a business. Nike, Coca Cola, Starbucks, Mc Donald’s, Target, Ford, all have a particular image and have built a lasting Brand. So much so that just saying their tag line (i.e. Just Do It!, Expect More, Payless, Built Ford Tough etc.) you instantly know what product or company it is. Even their logos are instantly recognizable. A brand is what a business builds itself around and it’s what they stand for.

In my last blog, I discussed websites that are difficult to navigate, or make you hunt forever to get to what you are looking for. In this blog, I will discuss the importance of your website being pleasing to the eye.

When starting my business and developing my website, one of the hardest decisions was whether I should have packages, or an hourly rate or both. It seemed, at first, that the best way to go was to have packages along with an hourly rate. You see, in my business I want to be transparent.

If you have a business you most likely have a business card. It’s your calling card, so to speak. Something you leave behind for someone to remember you and more importantly your business by.

What lies in the road, ahead?

In my first blog, I talked about how a business that displays a message might think they are conveying one meaning, but their customers may interpret the message a completely different way.

The other morning I was watching TV and I saw an advertisement for Harley Davidson (HD) of Scottsdale. It started out with a Doctor in his office talking about a little blue pill. The doctor’s office set rolls away, the doctor takes off his jacket and is then standing in the showroom of the Harley Davidson Dealership.

Hi, my name is Geoff and I am the President and CEO of On The Level Marketing & Consulting, LLC. This blog is meant to be informative and entertaining. I encourage feedback and your thoughts after each post.