The Cornerstone of Marketing

Image Isn’t Everything…or is it?

It is if you own a business. Nike, Coca Cola, Starbucks, Mc Donald’s, Target, Ford, all have a particular image and have built a lasting Brand. So much so that just saying their tag line (i.e. Just Do It!, Expect More, Payless, Built Ford Tough etc.) you instantly know what product or company it is. Even their logos are instantly recognizable. A brand is what a business builds itself around and it’s what they stand for.