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  • As 2016 comes to a close, I wanted to wish everyone Happy Holidays and a Happy New Year.  It’s been an exciting year for On The Level Marketing & Consulting, LLC.  We have had the opportunity to do many different things.  We have been challenged and have risen to those challenges.  

    As we approach 2017, have you thought about what your marketing plan is going to look like?  Is running your marketing starting to get in the way of you running your business?  Are you overwhelmed in keeping up with Social Media, or do you have a social media presence?  Are you ready to take that next step and let someone else market your business? Depending on how you answered these questions it may be time to make a change.

    The Federal Reserve has increased the Federal Interest Rate, which is an indication that they feel the economy is improving and people are spending more money.  This holiday season, retail stores, and malls, seem to be busier than they have in the past years.  This means increased business for you in 2017.

    So, whether it is On The Level Marketing & Consulting, or someone else, 2017 should be the year you up your marketing presence.  If you are doing your own, maybe it is time to hand over the reins; if someone else is doing it, maybe it is time to evaluate there marketing plan for your business.  Whatever your situation, make sure whoever you chose they are doing what they say they are going to do and that it is the right fit for your business.  Aside from encroaching on their creativity, make sure you are comfortable with what their plan is for your business.  If you are not, question it.  Marketing does not have to cost a lot if it is catered to your marketing budget and focuses on what is right for your business.  Doing ads on Facebook is not for all businesses, but for some it might be the single most important marketing avenue.  

    Again, Happy New Year to you and I wish you much success in your business and remember sometimes you have to spend a little to make a lot.