Merry Christmas and Happy New Year to you and yours. I don’t know about you, but 2017 has just flown by. They seem to get faster with each passing year.
As 2017 comes to a close, I would like to reflect on the year and look to 2018. The end of 2017 marks 2 1/2 years since I started my marketing business. It is a challenge. One that I expected and was aware of [...]
Last month I started my Life Lesson series on how to correlate doing what I have learned in life and where I can see it being applied in my own business as well as in others. So, lesson #1 was Be True to Yourself and to Your Business. In other words, when you created your business you had a plan for it, a look, a feel, etc. Don’t compromise that, unless you want to and for [...]
I know I have been away for a month, I needed to decide what I wanted to do with my Blog. I want it to have information that pertains to Marketing, but also I want to share lesson’s I have learned in life and then apply them to a businesses marketing plan. So…here is my first stab at it.
Be true to yourself. Sounds simple and logical, right? We all think we [...]
If you live in the Southwest United States, Arizona specifically, or have visited during the summer months, then you know about our Monsoons. They build and build all day long and sometimes nothing happens, but most times we get a huge dust storm, high winds, and rain if we are lucky. However, our yards and homes sometimes don’t fair very well. For the areas that get hit the hardest they [...]
I can’t believe we are half way through the year already. I never believed my grandparents when they said “don’t wish your life away it goes by fast.” It wasn’t until I had a child that I realized time does fly by and the older you get the faster it goes.
So, recently I had an opportunity to bid on a marketing project and was fortunate to see one of the proposals I [...]
Last months Blog “April Shower’s to Water Your Marketing Garden” talked about gearing up for the kick off to the summer holiday’s looking at, or creating, a marketing budget for the new fiscal year. How did you do? Did you come up with a summer marketing campaign? Did you create a marketing budget for Fiscal Year 2017-2018?
Did you plant those seeds, in [...]
Remember when you where in school, maybe more so in other parts of the country than in the Desert Southwest, the saying April Shower’s Bring May Flowers? Well in the Desert Southwest, we don’t have many April Shower’s, but it is still a good modifier for this months Blog.
You see, April showers waters the vegetation as it is coming back from it’s winter [...]
If you are a sports fan, particularly a basketball fan, then you are excited for March and the madness to ensue. It’s an exciting time for the high schools and colleges to whittle down to the best high school/college teams in their respective states and then the best college team in the Nation, which will be held right here in Phoenix Arizona.
In last month’s blog, [...]
Wow! We are already through the first month of 2017. Time just does not slow down does it? If you are reading this you know that February 14th is quickly approaching us…Valentine’s Day. What does that have to do with a Marketing Blog you ask? Well, Valentine’s Day is a huge marketing “holiday,” especially for Hallmark, candy makers and [...]
Wow! 2017 can you believe it? What are you going to do this year to make a difference in your business? Albert Einstein said: “The definition of insanity is doing something over and over again and expecting a different result.”
We are already seeing a lot of activity in job growth, and President Elect Trump hasn’t even been sworn into office. Now, I am not going[...]
As 2016 comes to a close, I wanted to wish everyone Happy Holidays and a Happy New Year. It’s been an exciting year for On The Level Marketing & Consulting, LLC. We have had the opportunity to do many different things. We have been challenged and have risen to those challenges.
As we approach 2017, have you thought about what your marketing plan is going to look [...]
We have just gone through one of the worst Presidential Elections that I can remember in my lifetime. It does not matter who you voted for, what matters now is moving forward and giving thanks that we live in a country where we can voice our differences freely.
This year I am thankful for many things: friends, family, good health, and the ability to start and run my own business. [...]
It is if you own a business. Nike, Coca Cola, Starbucks, Mc Donald’s, Target, Ford, all have a particular image and have built a lasting Brand. So much so that just saying their tag line (i.e. Just Do It!, Expect More, Payless, Built Ford Tough etc.) you instantly know what product or company it is. Even their logos are instantly recognizable. A brand is what a business builds itself around [...]
In my last blog, I discussed websites that are difficult to navigate, or make you hunt forever to get to what you are looking for. In this blog, I will discuss the importance of your website being pleasing to the eye.
Along with your website being easy to navigate, you want your audience/customers to be able to read your website. This is very important, because not only is your website part of [...]
When starting my business and developing my website, one of the hardest decisions was whether I should have packages, or an hourly rate or both. It seemed, at first, that the best way to go was to have packages along with an hourly rate. You see, in my business I want to be transparent. I want to make sure my customers know what they are getting so there are no surprises. I do not know [...]
I don’t know about you, but when I am searching on the internet I like to find things fast. I think that is why the world wide web was developed, wasn’t it? So, we could find things in a split second. Not having to spend hours hunting for what we were looking for. Computer and Smartphones were also tools to help simplify our lives or have they? To some extent yes, but I believe they [...]
If you have a business you most likely have a business card. It’s your calling card, so to speak. Something you leave behind for someone to remember you and more importantly your business by.
We have all seen different styles of business cards. They run the gamut in sizes, thickness, and looks. But what is the real purpose of a business card?
I have seen some really cool looking [...]
The other morning I was watching TV and I saw an advertisement for Harley Davidson (HD) of Scottsdale. It started out with a Doctor in his office talking about a little blue pill. The doctor’s office set rolls away, the doctor takes off his jacket and is then standing in the showroom of the Harley Davidson Dealership. There is some more talking and then he gets on a Harley Davidson with a [...]
Hi, my name is Geoff and I am the President and CEO of On The Level Marketing & Consulting, LLC. This blog is meant to be informative and entertaining. I encourage feedback and your thoughts after each post.
The other day I came across a photo of some books on a shelf in what appeared to be a book store. Taped to one of the books was a piece of paper crookedly cut hand written with the [...]