‘Tis The Season

Yet another year is coming to a close. Where does the time go? These last two years have been nothing short of challenging to say the least. Everyone has had to think outside of the box, just to stay in business, others are struggling to find employees just to stay in business. I don’t know about you, but it makes it difficult to stay positive and focused on what needs to be done.  

Everyone’s tempers are a lot shorter these days, we are being divided in so many ways and there just seems to be a lot of anger in the world today. I don’t know about you, but I want things to go back to normal. I think they can if we allow it.  

Christmas is my favorite time of the year, so as we go into 2022, I challenge you to be positive, do an act of kindness, put your phone down and have a face-to-face conversation with a friend or even a stranger. You never know where that conversation might take you.  

I saw a post on Facebook just recently, whether it is true or not, I don’t know. Never can be sure about what is fake and what is real anymore. Anyway, it talked about this group of friends who during the Christmas season get together and go for dinner somewhere. They all bring $100 cash. This year they may need to bring $150, but I digress. When the bill comes no matter if the bill came to $20 or $80 they all put in their $100 and what is left over is the waiter/waitress’s tip. In the post I read, the tip they ended up leaving the waitress was $1500. Little did they know, but that waitress had been struggling to make ends meet. So, when she received that tip she broke down. She was overwhelmed by the kindness and generosity of this group of people.  

I don’t know about you, but I feel good when I help someone, especially, someone who needs it. This past year, I have been donating my time to helping a couple of guys realize with their hospitality business. Helping, not expecting anything in return is one of the most gratifying things I have done in my life. To see their appreciation for my help is well worth it. You see they get others to help, but they aren’t much help, or they put conditions on what they will help. I don’t except for things that I physically can’t do. People are not used to that anymore. When you ask for help, anymore, you get this laundry list of things they can’t do or won’t do.  

When you help people unconditionally, it is the most rewarding feeling. To see the joy or appreciation on their face is priceless. I part that is why I love having my marketing business. I love being able to help businesses and business owners with their marketing and to see their amazement in what I have created. Yes, I charge for my services. I do have to make a living, but I get the same satisfaction. I love helping people and I do my best to work with people to work within their budget.  

As 2021 comes to a close, hang in there. Things are going to get better, eventually. Do something kind for someone. You never know, you might have made their day, week, or year. Who knows, you may experience the Spirit of Christmas when you do.  

Geoff Cummings is President|Founder of On The Level Marketing & Consulting, LLC. Successfully helping businesses with all their marketing needs by branding their businesses and keeping marketing simple and straightforward . 

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